By Marie Magnin

Having recently launched a cause division of an ad agency, my lens on our industry may be somewhat skewed, but I can’t help but wonder if we are doing our fair share to keep up with the evolution of CSR. Gone are the days when companies produced a CSR report and called it a day. More and more corporations are embedding purpose right into their DNA. Have agencies kept up?

http://strategyonline.ca/2015/03/16/baking-in-the-good/